Since 1985 the Institute of Analytic Interviewing has delivered training to over 10,000 law enforcement, corporate and government personnel across four continents including North and South America, Europe, Asia and Australia.

Through our training our clients learn the latest and most valuable skills in interviewing, reading people and deception detection that can be applied in any context whether in an employment interview or during a high stake interrogation. The Analytic Interviewing system is internationally recognized for its success and most importantly for its dedication to teaching interviewers to find the truth.

The skills learned through our training afford each person to develop their own low-tech, un-invasive approach to reading people. It’s a set of tools that anyone can carry with them and use in any encounter whether it is a formal interview or face-to-face casual interaction on the street.

Upcoming Events

Advanced Analytic Interviewing Certification

April 30 to May 11, 2012

Learn the techniques the best investigators and interrogators have been using for decades!

During this intensive two week program, students not only learn but develop the skills of Analytic Interviewing. Through classroom presentations, hands on instruction, exercises and participation in real-life interviews this course is guaranteed to be an experience like no other!

Learn more…


Download Our Brochure

The Institute’s membership operated as a close but informal group for over ten years. Its membership came from the academic research community and the working street-oriented world of police and intelligence agencies. There is a very close exchange of information between these two groups that resulted in a training program based on practical experience and methods supported by scientific research. From the onset the focus of the training has not been in obtaining a confession, but in obtaining the TRUTH, thus reducing the possibility of obtaining false confessions.

In 1998 J.J. Newberry and Dan Voznik retired from their respective agencies and teamed up with Carol Stubbs (private investigator) and formed the Institute of Analytic Interviewing. Ms. Stubbs has since retired from the institute but is still working as a private detective. The Institute is currently registered in California as an “S” corporation and has trained over 10,000 law enforcement and intelligence officers. It has over 20 instructors throughout the United States, Europe and parts of the Pacific Rim. The science of Analytic Interviewing has been adopted by the Bureau of Alcohol, Tobacco and Firearms (ATF), The Los Angeles County Sheriff’s Department, the Singapore Police, the Hong Kong Independent Commission Against Corruption, and a number of other enforcement and intelligence agencies.

The main goal of this innovative science is finding the truth.



Download Our Brochure

The Institute’s membership operated as a close but informal group for over ten years. Its membership came from the academic research community and the working street-oriented world of police and intelligence agencies. There is a very close exchange of information between these two groups that resulted in a training program based on practical experience and methods supported by scientific research. From the onset the focus of the training has not been in obtaining a confession, but in obtaining the TRUTH, thus reducing the possibility of obtaining false confessions.

In 1998 J.J. Newberry and Dan Voznik retired from their respective agencies and teamed up with Carol Stubbs (private investigator) and formed the Institute of Analytic Interviewing. Ms. Stubbs has since retired from the institute but is still working as a private detective. The Institute is currently registered in California as an “S” corporation and has trained over 10,000 law enforcement and intelligence officers. It has over 20 instructors throughout the United States, Europe and parts of the Pacific Rim. The science of Analytic Interviewing has been adopted by the Bureau of Alcohol, Tobacco and Firearms (ATF), The Los Angeles County Sheriff’s Department, the Singapore Police, the Hong Kong Independent Commission Against Corruption, and a number of other enforcement and intelligence agencies.

The main goal of this innovative science is finding the truth.



James J. Newberry
Co-Founder, Institute of Analytic Interviewing™

2300 Clayton Road Suite 1420. Concord, California 94520-2148
925-689-1330 tel

Mailing Address  PO Box 485 Mountain Ranch, CA. 95246

209-754-4146 Bus Line

925-381-5778 Cell


Advisory Board

The current board for the institute has the following members:

James J. Newberry: President

Dan Voznick: Vice President

David Brule: Esquire/Secretary

Kenneth Miller: Treasurer

David Cater: CEO International Operations

Connie Black Chief: Adviser/Training Site Coordinator

Jose De La Cruz: Operations Officer

Herman Camacho: Project Manager



“The whole technique of skilled interviewing is to build up an atmosphere in which the initial desire to remain silent is replaced by an urge to confide in the questioner” (Lord Diplock)


Analytic Interviewing
Tell me the truth, the whole truth and nothing but the truth
3 or 5 Day Course
Course Description
Rapport and Control
Work smarter instead of harder
1 Day Course
Course Description
Cognitive Interview
Memory enhancing strategies
2 Day Course
Course Description
Forensic Questioning
Tactical questioning for optimal information gathering
1 Day Course
Course Description
Planning, Engagement, Account, Closure and Evaluation
1 Day to 3 Wk Course
Course Description
Language and Listening
Silence is golden
1 Day Course
Course Description
Personality Disorders
How to identify and successfully interview special personality types
½ Day Course
Course Description


Analytic Interviewing
Tell me the truth, the whole truth and nothing but the truth
3 or 5 Day Course
Course Description
Nonverbal Communication & Detecting Deception
Microexpressions, body language and debunking the myths of deception
1 Day Course
Course Description


Building credibility & appealing to emotions
1 Day Course
Course Description
The Middle East
Middle East culture training
1 Day Course
Course Description
Turning information into intelligence
1 Day Course
Course Description

Analytic Interviewing

Different types of interviews, including prospective employees, prospective licensees, background investigations, covert intelligence probes, undercover inquiries, fraud, etc. all have one thing in common. The purpose of the interview is to obtain information -- specific and accurate information.

The Analytic Interviewing course which has been taught to organizations worldwide focuses on detecting hidden emotions, recognizing signs of deception, establishing rapport and control, and communication techniques. This is achieved by observing both verbal and physical behavioral traits. The mastering of these skills provides each interviewer with the expertise to confidently evaluation truthfulness.

Objectives include but are not limited to:

  • Establish and maintain rapport with others.
  • Understand and read another person's nonverbal communication and identify masked signs of emotions.
  • Recognize signs of deception.
  • Maximize the completeness and accuracy of memory recall for events from witnesses and victims.
  • Learn how to formulate questions and when to ask them. Prepare, plan and conduct an effective, structured interview, without contaminating the subject.
  • Above all, lean to conduct a richer and more insightful interview that will promote truthful information elicitation



Rapport & Control

It is a fact that people are most comfortable with those who are most like themselves. Rapport is primarily obtained by creatively establishing common ground or points of commonality with another individual. The best control you can have over another person is a strong rapport. It is a rule, not an exception that people like to maintain rapport and if the rapport is strong they will usually compromise their position to do so.

This course will teach you the subtle yet powerful methods of establishing rapport, eliciting information and the art of getting what you want through key concepts such as how to establish a baseline, the art of mirroring and anchoring, measuring success through leading and control and detecting deception.

  • Become skilled at the subtle techniques of mirroring and anchoring
  • Learn to read the body language cues signaling interest or indifference
  • Learn to decipher deceitful messages through multiple body language channel scanning
  • Build stronger relationships more quickly and learn to relate more effectively to others
  • Discover how to test your level of rapport and know when you are in control!



The Cognitive Interview

Information is the lifeblood of investigations and it is the ability of investigators to obtain useful and accurate information from eyewitnesses that is most crucial. Yet full and accurate memory recall is difficult to achieve. This proficiency course will familiarize investigators with the Cognitive Interview (CI) technique. The CI is a systematic approach to interviewing cooperative witnesses toward increasing the amount of relevant information obtained without compromising the rate of accuracy. The CI is based on scientifically derived principles of memory and communication theory as well as extensive analyses of law-enforcement interviews. The CI has been found in scientific studies to produce significantly more information than standard police questioning. The CI is legally acceptable to the courts.

Attendees will learn about the nature of memory retrieval and how to conduct investigative interviews more effectively while avoiding the worst mistakes. In addition to the basic CI protocol, specialized techniques for use with unique populations will be presented based on research funded by the National Institute of Justice. The unique populations include: anxious or traumatized persons, amnesic persons, mentally challenged persons, and children.

This course also includes a half-day segment on techniques for detecting deception during consensual conversations with subjects who have raised suspicion. The methods taught include a reliance on the more reliable verbal, vocal, and behavioral indicators of deception.




Course Description - Coming Soon.



Course Description - Coming Soon.



Course Description - Coming Soon.


Personality Disorders & Interviewing

Personality types can play a big role in the interviewing process. Indentifying personality types is key in a successful interview process. Through years of experience, law enforcement and researchers have developed three main clusters of personality types. Each has a distinct set of characteristics that can uniquely impact the interviewing process. Through behavior analysis one can quickly identify what personality cluster a person exhibits and refine the interview technique to optimize the interview. Learn to identify A, B and C cluster personalities as well as other personality disorders that may affect the communication process.




Course Description - Coming Soon.


Nonverbal Communication & Detecting Deception

The course focuses on detecting hidden signs of emotions and recognizing signs of deception as well as truthfulness. Research reveals that most of us are quite poor at detecting deception but fortunately, there are methods that each person can learn to improve their deception detection accuracy. Participants will learn how to spot behaviors, gestures and expressions that occur without conscious awareness that reveal hidden emotions and even intentions. By honing in on these behavioral cues, interviewers and observers develop a keen sense for behavioral deviations and relevant areas that require further probing.

  • Debunking the myths of deception
  • Improving observational skills and emotional awareness
  • Learning to spot hidden signs of emotion through microexpression training
  • Developing practical skill based applications
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    Course Description - Coming Soon.


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    Course Description - Coming Soon.


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    Course Description - Coming Soon.


    James J. Newberry

    President IAI
    Truth Wizard

    J.J. Newberry was a Senior Special Agent with the Bureau of Alcohol, Tobacco and Firearms for 27 years, retiring with 30 years federal service. During that time he spent 2 years deep cover with the Organize Crime Strike Force and a number of other shorter undercover assignments. He made a reputation as a bomb and arson investigator, he worked a number of international firearms trafficking cases with success as well. His last 4 years with ATF he served as the San Francisco Field Divisions Intelligence Officer. He was the ATF Case Agent on a number of high profile cases such as the Black Panthers, SLA, The Mormon Bombings, and the Chinese International Firearms Smuggling Investigation.

    J.J. had a dual career as a Military Intelligence Officer with the US Army Reserve having served 22 years and retiring as a Major.

    J.J. is part of an elite group of individuals known as the Wizards. Through the research of Dr. Maureen O’Sullivan and Dr. Paul Ekman, Wizards have been identified as individuals with an exceptional skill at detecting deception. Rigorous scientific testing of over thirty thousand people discovered only 50 such Wizards of which only 10 have a consistent hit rate over 90% accuracy rating. J.J. is number 1.

    In the mid 1980’s J.J. developed the Analytic Interviewing course and in 1989 through affiliation with Dr. Paul Ekman developed the Analytic Interviewing concept that teaches the skill of reading people and deception detection. Since developing the Analytic Interviewing course J.J. has trained police officers, attorneys and business executives around the world, including Hong Kong, Australia, Singapore, Belgium, the Netherlands, the United Kingdom, and Canada. He has also trained both police and intelligence agencies in the US. The Analytic Interviewing course has been adopted by the Los Angeles Sheriff’s Department, the Oakland PD and is currently being taught at a number of agencies across the US by the Institute of Analytic Interviewing.


    Edward Geiselman, PhD

    University of California, Los Angeles

    R. Edward Geiselman is the co-developer of the Cognitive Interview technique. He has been a Professor of Psychology at the University of California, Los Angeles, for over 30 years. He earned his Bachelors degree from Purdue University in 1972 where he studied engineering and psychology. Subsequently, he earned both Masters and PhD degrees from Ohio University in experimental psychology.

    Since joining the faculty at UCLA, he has published over 100 research papers in social-science and police-science journals. He is the author of five books including The Psychology of Murder, Intersections of Psychology, Psychiatry, and Law (Volumes 1, 2, & 3), Eyewitness Expert Testimony, and Memory Enhancing Techniques for Investigative Interviewing: The Cognitive Interview.

    Professor Geiselman has served on the Los Angeles Superior Court Expert Witness Panel for 18 years and has offered expert testimony in over 350 criminal trials for both federal and state courts. Professor Geiselman has conducted training and offered other consulting services for numerous investigative agencies including the FBI, Homeland Security, Secret Service, Los Angeles Police Department, Los Angeles Sheriff’s Department, Singapore Police Force, Health and Human Services, NTSB, LA Metropolitan Transit Authority, U.S. Marine Corps, and Walter-Reed Army Hospital. He also conducts investigative interviews for local police departments in ongoing cold-case investigations.


    Jose L. De La Cruz

    Deputy Sheriff
    Los Angeles County Sheriff’s Department

    Jose L. De La Cruz has over 14 years of public safety experience. He has been a police officer for the Compton Police Department and the Los Angeles County Sheriff’s Department. He is currently a patrol Deputy overseeing several Sheriff Security Officer’s, providing law enforcement duties for the Department of Public Social Services and Department of Mental Health.

    Jose has worked custody, patrol and assisted in developing a curriculum for the Department of Homeland Security on Behavior Assessment. Jose also assisted in development and curriculum design on a national curriculum for the Department of Homeland Security, Office of Grants and Training. The purpose of the program was a Weapons of Mass Destruction, national training program for non-sworn transit security personnel (Terrorism Awareness: Protecting the U.S. Public Transportation System). Jose’s responsibilities included writing a detailed curriculum, authoring proposals, work plans and networking with a multitude of agencies, governmental and private alike.

    Jose was also part of a Special Problems Unit, targeting crimes against the Metropolitan Transportation Authority, specifically the investigation, interviewing, identification and apprehension of graffiti taggers. He also handled and conducted numerous criminal investigations in various types of crimes, ranging from Criminal Homicide to Petty Theft while assigned to patrol.

    Jose is a graduate of the POST Instructor Development Institute (IDI) Levels 1 & 2. He is a certified Analytic Interviewing Trainer, a general instructor for Center for Domestic Preparedness, and a general instructor for California Specialized Training Institute.


    Mary L. Daugherty

    Retired Special Agent
    Bureau of Alcohol, Tobacco, Firearms and Explosives

    Mary Daugherty is a retired Senior Special Agent with the Bureau of Alcohol, Tobacco, Firearms and Explosives. Prior to her retirement, she was assigned to the Intelligence Group as the ATF Intelligence Officer working violent offenders, narcotic traffickers and members of organized crime who illegally used or trafficked in firearms. During her years as Intelligence Officer, she was assigned to the FBI Joint Terrorist Task Force (JTTF) and investigated members of Domestic Terroristic organizations. She has been in law enforcement for 25 years, with experience working various assignments as case agent, interviewer and working undercover operations including Asian Organized Crime, Jamaican Posse's, Outlaw Motorcycle Gang, Texas Syndicate Prison Gang, Mexican Mafia members and numerous other ethnic street gangs in the Houston, Tx. area. She was a Crisis Negotiator for ATF and a volunteer with the Crisis Hotline Intervention Program in Houston, Tx. for five years.

    Prior to entering law enforcement, she was a Special Agent with the Department of Defense, where her fundamental duty was conducting interviews in background investigations for security clearances.

    Special Agent Daugherty is a graduate of Florida State University with a Bachelor Degree in Criminology. Special Agent Daugherty attended the Analytical Interviewing Instructor Course at the Federal Law Enforcement Training Center (FLETC), Brunswick, Georgia in 1994 and is a certified instructor for the Department of the Treasury, Department of Justice and is on the Board of the Institute of Analytical Interviewing. She has instructed at the Federal Law Enforcement Training Center, the Houston Police Department, Harris County Academies and at numerous conferences and training programs before other Federal, State, and Local Law Enforcement and Arson personnel throughout the United States.


    Lieutenant Brian Smith

    Los Angeles County Sheriff’s Department

    Lieutenant Smith has 33 years with the Sheriff’s Department. He is currently assigned to the Lancaster Sheriff’s Station, located in the north end of Los Angeles County. He is a recent graduate of the FBI National Academy. Lieutenant Smith has worked a variety of assignments including custody, patrol, investigations, and training. As a lieutenant, he spent 7 years assigned to the Department’s Training Bureau and assisted in managing both sworn and civilian training throughout the Department. Lieutenant Smith is currently an instructor with the Sheriff’s Department Analytical Interviewing Course, which is required for all Department investigators.

    Lieutenant Smith also formerly supervised the Department’s Mental Evaluation Team which conducts investigations of the persons with mental illnesses.

    Lieutenant Smith has a bachelor’s degree in Business Management from California State Polytechnic University, Pomona.


    Robin Carr

    Is a former New Scotland Yard Homicide Detective who has experience in over fifty murder and complex crime investigations. During this time he discovered a passion for interviewing suspects and witnesses alike and has now become a professional trainer in this field.

    He is a serving Metropolitan Police Detective serving a secondment within the National Police Improvement Agency.

    Prior to working with NPIA he was the lead instructor at New Scotland Yard’s Crime Academy for investigative interviewing where he wrote the Specialist Interviewing three week course. [2006 – 2009]

    His current role is working within the NPIA investigative skills department and he holds the position of National Training Coordinator for Investigative Interviewing for the 43 police forces within England and Wales and Scotland and Northern Ireland.

    He has permission to hold a business interest to train privately and works under the trading name Cliff Edge Communication with hostage negotiators. He has taken his teaching and preferred communication interests into the private sector and Cliff Edge Communication is a registered training supplier to the IT Company Oracle.

    He is also a qualified trainer in Analytical Interviewing techniques and currently wishes to meld these skills to meet bespoke interview needs. He understands that all these hard earned life-skills; which have a proven track record, can easily be used by students in all communication situations with guaranteed results.


    Herman Camacho

    Deputy Sheriff
    Los Angeles County Sheriff’s Department
    Los Angeles, California

    Herman Camacho has 11 years of law enforcement experience. His career began as a California State Police / Department of Public Safety Officer. In 1997 he transferred to Compton Police Department where he worked street patrol, gangs and assisted in numerous narcotic cases. In 2000 Compton Police Department merged with the Los Angeles County Sheriff’s Department.

    His assignments include patrol as a senior field training officer, department instructor, gang and narcotic investigations, detective support. He is currently part of regional burglary task force where he works on Intel gathering in Los Angeles County area.

    Herman has attended several State and Federal courses ranging from organized crimes, gangs subculture, narcotic, human trafficking. Herman also has a AS degree on Sociology and attended the Instructors course for the Institute of Analytic Interviewing at June Lake, California in July 2009.


    David M. Maxwell, Jr.

    Ranger Sergeant
    Texas Rangers

    David. M. Maxwell, Jr. began his law enforcement career with the Texas Department of Public Safety in November 1972 as a Highway Patrol Trooper. In 1981 he was promoted to sergeant and transferred to the Narcotic Investigation Division, where he worked intensively undercover. He was also the lead investigator on a number of sensitive and complex narcotic investigations. In February 1986 he was appointed to the Texas Rangers, where he specialized in homicide and murder-for-hire investigations, often posing undercover as a hit man. David soon obtained a reputation as a tough, honest and thorough investigator with an uncanny ability to get to the truth of the matter that impresses the most seasoned investigator.

    David was one of the lead investigators in the post investigation of the ATF raid on the Branch Davidian compound in Waco, TX and the siege afterwards by the FBI. He displayed the integrity of the Texas Rangers during that investigation by not allowing political pressure to interfere with his obtaining the truth and earned the respect of his peers at all levels of law enforcement.

    David’s interviewing skills are recognized by other investigators as being outstanding. Because of this he was asked by ATF to become an instructor for the Analytic Interviewing Course. In 1997 he attended the Advanced Analytic Interviewing Instructor Course at the Federal Law Enforcement Training Center, Glynco, Georgia where he shared his techniques and knowledge with the rest of the instructors and students. Since that time he has returned to Texas, where he has practiced and applied in the field what he learned and is now being sought as an instructor and consultant in Analytic Interviewing.


    David Cater

    David served for 29 years in the Metropolitan Police ‘Scotland Yard’ in England. The majority of his career was spent as a detective investigating Homicide and Organised Crime at domestic and international level. He rose through the ranks to Detective Chief Inspector leading a highly successful Homicide Command in North London between 1998-2002.

    In 2002 David was seconded to the prestigious National Crime Squad of England & Wales (NCS) where he led covert, proactive operations, targeting international organised crime groups engaged in drugs, people, arms and precious metals trafficking. A number of cases involved joint investigations with U.S and other foreign Law Enforcement Agencies concerning Arms and Drug Trafficking in support of International Terrorism.

    In 2006 David joined the Serious & Organised Crime Agency when the NCS was subsumed into the newly created law enforcement organisation charged with combating the top strata of organised crime impacting on the UK.

    In 2007 David retired and commenced working for the Special Anti Crime Unit of Trinidad & Tobago, initially setting up a Cyber Crime Unit and thereafter composing proposals for the creation of a new Unit to combat ‘Gang Related Homicides’. Following acceptance he led a very successful Homicide Investigation team within this command.

    In September 2009 David commenced working with the Historical Enquiry Team of the Police Service of Northern Ireland (PSNI) leading investigations into unsolved homicides committed during the period known as ‘The Troubles‘ circa 1969-2006.

    David has a long standing interest in the field of interviewing and quickly recognised the strength of the ‘Analytical Interviewing’ programme and recommended it to the UK Law Enforcement Community.


    George Gelman

    George Gelman has a Bachelor degree in Computer Engineering, a Masters degree in Business Administration and Postgradual diploma in National Security and Strategic Studies.

    He is the CEO of Centro Internacional de Inteligencia, S.A. de C.V., Mexico based company specialized in training, consultancy and outsourcing in intelligence, investigations and trustworthiness assessment, as well as other law enforcement topics.

    He was an adviser of the Mexican Attorney General, as well as for some major corporations.

    From 2001 to 2004, he was the founding Vice-president of IALEIA (International Association of Law Enforcement Intelligence Analysts) Chapter Mexico. From 2005 to 2007 he was its Treasurer and from 2004 to 2009 was the Director at Large for Latin America and the Caribbean of IALEIA International. In the same Association he was part of the Strategic Planning Committee from 2004 to 2005 and in 2006, he was the General Coordinator of IALEIA World Intelligence Training Conference, realized in Mexico City. He is also a member of other professional associations, like IAFCI (International Association of Financial Crimes Investigators), the Reid Institute, IAFIE (International Association for Intelligence Education) and IACP (International Association of Chiefs of Police).

    He has been trained in intelligence analysis in different prestigious organizations, like the West Yorkshire Police Training and Development Centre in Wakefield, UK and the Canadian Police College in Ottawa, Canada. He also has been trained in different law enforcement topics, like Interviewing and Interrogation, Scientific Content Analysis, Handwriting Analysis, Crime Analysis, Investigative Analysis, Terrorism Analysis and Hostage Negotiation, just to mention some.

    He has been a speaker in many international conferences, like the “Sixth World Conference on Cocaine Traffic”, in Acapulco in 2000, the “Sixth Hemispheric Conference on Prevention of Money Laundering”, in Panama in 2002, the “First International Intelligence Conference”, in Mexico City in 2003, the “Nineteenth International Conference on Systemic Research, Informatics and Cybernetics”, in Germany in 2007 and the “First Brazilian Intelligence Conference”, in Brazil in 2008.

    In 2003 he coordinated the Training Program in Intelligence and Investigations, specifically designed and delivered for personnel of Mexican Internal Revenue Service. As a trainer, in Mexico, he taught employees of the Center for Investigations and National Security, Secretaries of Public Function and of Navy, Federal Preventive Police, Preventive Police of the State of Baja California, National Attorney General’s Office, as well as of the State of Sinaloa and of the Federal District. Outside Mexico he taught personnel of the Organized Crime Unit of Honduras, National Antidrugs Secretary and Secretary for the Prevention of Money Laundering of Paraguay, Public Prosecutors’ Office of Ecuador and one of the main banks of Venezuela.

    He also has been a professor in different Postgraduate programs, like the Crisis Management and National Security at the Technological Autonomous Institute of Mexico, the Development and Administration of Strategic Intelligence Systems at the Institute of Technology and Superior Studies of Monterrey and the Public and Private Security at the University of Henares in Spain.


    Greg Feldman

    Assistant Chief (Ret)

    Greg Feldman has over three decades of law enforcement experience, beginning in the Chicago area where he worked for Northwestern University’s Public Safety Department and the Northfield Police Department. In 1980 he began a 25-year career with the South Miami Police Department, where he headed, at one time or another every division of that agency, spending more than half his career in investigations and retiring in 2005 as Assistant Chief of Police. From there he spent time as the Director of Safety and Security at Johnson & Wales University in North Miami until his current employment as the South Region Criminal Justice Coordinator for the Florida Department of Children and Families.

    During his tenure with South Miami he received numerous awards and certifications, including Manager of the Year, Sergeant of the Year, Officer of the Month and more. A skilled public speaker and presenter, he functioned as the department’s Public Information Officer for 17 years. He created and administered the police department’s asset forfeiture unit, bringing in well over $1,000,000 in criminal’s ill-gotten gains. For several years he also did Internal Affairs investigations and handled several high profile cases involving agency personnel.

    Assistant Chief Feldman has attended over 1000 hours of additional training, including the Criminal Justice Institute’s prestigious Senior Leadership Program (class #1) and the Chief Executive Seminar. He has been a certified law enforcement instructor since 1985 and holds a Bachelors degree from the University of Oklahoma. He is currently a Master’s Degree student with Andrew Jackson University. In 2009 he was one of less than two dozen people from around the globe to attend the Institute for Analytical Investigations’ two week train-the-trainer course.

    His community contributions include membership with the International Association of Chiefs of Police (life), Florida Police Chief’s Association, Miami Dade County Association of Chiefs of Police, Miami Dade Crimestoppers (board member), and Miami Dade County Mothers Against Drunk Driving (co-chair). He is a former member of the Florida Bar Grievance Committee as well as numerous Chambers of Commerce and other endeavors.


    Gretchen Fretter

    Gretchen Fretter received her first Master’s Degree from the Trainers of Teacher Trainers Program at the University of Pittsburgh. She received her B.A. and her Standard Secondary Teaching Credential at UC Berkeley. She taught French, a skill acquired from her childhood and college years studying in Paris and in Grenoble.

    Gretchen’s father, a professor of Physics at Cal and her other mentor, August Vollmer an early professor of Criminology at Cal, Chief of Police in Berkeley and inventor/collaborator on the polygraph machine were formative in her decision to enter the East Bay Regional Police Department.

    She graduated with honors from the Police Academy and served as Patrol Officer, Sergeant, Acting Lieutenant and Homicide Detective prior to taking the position as Police Academy Manager at the Contra Costa Regional Training Center at Los Medanos College. She received her second Master’s Degree in Public Administration in 1991. She was named Director of the Training Center responsible for not only the Police Academy but all of the Advanced Officer courses, the Paramedic Academy, Fire Academy, EMT and an extensive curriculum of the college level courses associated with law enforcement, fire and pre-hospital care.

    Gretchen met Paul Ekman when she hosted the Analytic Interviewing course that Paul Ekman and JJ Newberry created for advanced interviewing training. She continued her training and teaching with Paul Ekman after she retired from the Training Center. She teaches for the Los Angeles Sheriff’s Department and the South Bay Regional Training Center. Gretchen team taught with Sue Oliviera and Mark Peterson to deliver one of the first Emotions Revealed courses in Pacific Grove.

    Gretchen lives in the California foothills. She raises grass-fed beef on her ranch, serves in the El Dorado County Mounted Search and Rescue Unit and enjoys a new endeavor in Real Estate helping people find the wonderful style of life she knows.


    James Brunet

    Mr. James Brunet is an attorney admitted to practice in Florida, an active duty police officer with a large metropolitan Florida police department and a certified Analytic Interviewing instructor.

    James earned his Juris Doctor degree with high honors in 2004 from Florida Coastal School of Law in Jacksonville, Florida. While in law school, James was an active member of the Moot Court and Law Review, and served as a teaching assistant for several first and second year courses. James has been involved with practice in several areas of law including civil, criminal, and appellate, and is presently serving as the Assistant Police Legal Advisor at the Jacksonville Sheriff’s Office. James earned his BA with honors from the University of North Florida, with a dual major in Criminal Justice and Political Science, and has completed all the didactic course work for a Masters in Public Administration (MPA) at the same institution.

    Additionally, James is a certified police officer in the state of Florida, has completed numerous advanced law enforcement training courses, has completed the Police Legal Advisor’s Training Program at the Federal Law Enforcement Training Center in Brunswick, Georgia, and recently became certified to teach Analytic Interviewing after attending the Institute of Analytic Interviewing instructor’s course in early 2010.

    In addition to being an attorney, James is also an active duty police officer with the Jacksonville Sheriff’s Office (“JSO”). He has been a member of the JSO for 24 years, beginning his career as a reserve police officer while stationed in Jacksonville with the United States Navy, leading to his present position as a member of the Sheriff’s executive staff in the Legal Unit. During his many years with the JSO, James has worked in a variety of assignments, including the legal unit, patrol, narcotics and vice, investigations, undercover and surveillance, bicycle patrol, aviation, and as a member of the police scuba team. James’s diverse law enforcement career and his educational background have afforded him many opportunities to both hone and teach his interviewing and rapport-building skills.

    James has taught a number of courses and given many presentations on various topics, and he recently attained his Florida law enforcement instructor’s certificate. James routinely teaches at the JSO Police Academy and has become adept at tailoring his message to his audience. As one recent student commented, James’ instruction was “the most relevant” she has had. James’s real-world, street experience combined with his academic achievement and intellectual curiosity give him a unique perspective and the ability to relate well to diverse groups. James has also formed a company called “The Whole Truth” through which he will teach Analytic Interviewing and a testimonial skills course, “True Testimony” he developed for police officers and other professionals who must routinely testify in court or depositions.


    Lester C. Robinson

    Senior Special Agent/Supervisor/Manager
    United States Treasury (retired)
    Bureau of Alcohol, Tobacco, Firearms and Explosives

    Lester Robinson worked 47 years in his law enforcement career with several agencies, the Salinas, CA Police Department as a detective, U.S. Treasury, ATF , agent, supervisor and manager, U.S. Marshal Service as a special deputy, U.S. Department of State, Diplomatic Security Bureau and Sonoma County Sheriff Department as a Deputy Sheriff. He worked many under cover assignments, including 3 years of deep cover infiltrating outlaw motorcycle gangs including the Loosers, Bar Hoppers, Misfits and Hells Angels. He was the first Senior Special Agent promoted to this new position in San Francisco. He developed the first arson/bomb investigation squad in San Francisco. He constantly obtained witnesses, informants and confessions in the most unlikely cases. In an investigation of a cult with a compound in Missouri he developed a confession from a cult leader that resulted in locating all explosives and firearms resulting in a peaceful surrender. This was similar to Waco with a much different results. He obtained confessions from a subject that firebombed a police officers house and a confession from a subject that bombed a police department. His last assignment was to work in the U.S. Attorney’s Office to manage ATF’s interest in the Northwest Region to coordinate with 9 federal agencies as well as state and local agencies to produce high profile cases for prosecution. From his budget he directed many successful operations in organized crime and major gangs dealing in drugs and guns.

    He attended instructor training at the ATF National Academy and became the instructor for conspiracy case laws and the laws of search and seizure. He became the class supervisor for new agent classes and made presentations to graduating students.

    He made informational presentations at local, regional and national conferences on subjects of outlaw motorcycle gangs, criminal operations of Jamaican, Asian and Crips and Blood gangs. He frequently gave classes at police academies throughout the country. He was the guest speaker at the first International Outlaw Motorcycle Gang Conference and re-appeared as a guest speaker at the 20th year conference with other international speakers. He was called before the U.S. Senate to testify and make a presentation as an expert on organized crime and outlaw motorcycle gangs. After retirement from ATF he worked to assist the U.S. Marshal in opening and conducting operations at the Oakland, CA field office. For the U.S. Department of State he conducted interviews of potential diplomats to confirm their national security status.

    He graduated from Hartnell College and attended night law school in Fresno, CA but was transferred before completion of law school.


    Maggie Pazian, MA

    Maggie has more than ten years of experience in both field and academia. She specializes in the field of emotion recognition, micro-expressions, body language, FACS and cues to deceit; creating dynamic skill building programs for private enterprise, not-for-profit and federal organizations.

    The focus of her training is to translate the insights developed from cutting edge research on emotion, create applications and develop training for those interested in improving their communication and people reading skills.

    Maggie launched her career as a consultant in nonverbal behavior while working with Dr. Mark Frank, the leading researcher in facial expression, interpersonal deception and behavioral observation. Maggie has led efforts on projects with the Defense Advanced Research Projects Agency, Office of Naval Research, National Science Foundation and the Transportation Security Administration. Maggie is a lecturer at Rutgers University, a trainer for the Institute of Analytic Interviewing and is a guest lecturer for FLETC among other engagements.

    Maggie is President of VisualEmotion LLC, established in 2006 at which time her company was contracted by the Department of Homeland Security for its expertise in FACS (Facial Action Coding System). VisualEmotion also provides FACS coding services to academic researchers, government organizations and market researchers seeking to pursue insights in emotion and facial expression.

    Maggie appeared on the Discovery Channel show Monsters and Mysteries in Alaska in March of 2010 and has co-authored several papers and presentations on deception detection.

    Languages: fluency in English and Polish; conversational French.


    Richard Mullender

    Recently retired form the Hostage and Crisis Negotiation Unit at Scotland Yard, Richard was until his retirement the lead trainer of the National Hostage and Crisis Negotiators Course, creator of the Advanced Interviewing Course for Scotland Yard and Police Detective.

    Richard spent the early part of his career as a CID officer across London. He has worked on major investigations throughout his career and in 1994 he became a trainer at the Scotland Yard Crime Academy. During his time there he helped develop courses for Recruits, Detectives, newly appointed Managers and Officers tasked with the investigation of major crime. He also designed and delivered the extremely effective basic investigation programme for the South African ‘Scorpions’, and has delivered interviewing and investigation programmes in Brazil.

    In 1996, Richard was given the responsibility of designing and developing the Advanced Interviewing Course for the Metropolitan Police. His research for this product included the successful completion of a number of courses worldwide. Consequently he has been trained by Dr Eric Shepherd, a leading figure in crime investigation, and in the United States by Professor Paul Ekman, the world’s leading authority on body language. Richard has always believed that investigation and analysis go hand in hand and he therefore completed an Analyst and i2 course in 1997.

    In 2001, Richard was selected to work for the National Crime Operational Faculty at the Police Staff College (Bramshill) as their lead in Investigative Interviewing. Throughout his time there he was responsible for ensuring the quality of interviewing training nationwide. He was also a member of the Investigative Interviewing Policy group which reviewed and redesigned National Interviewing policy.

    In 2002, because of his work in interviewing and his training background, Richard was asked to join the Hostage and Crisis Negotiation Unit based at Scotland Yard. Having been trained as a negotiator and attended a number of incidents he was given the responsibility for redesigning and developing the national Hostage Negotiator course. This course is now recognised as the most progressive negotiation course in the world and Richard is still asked to Lecture to Police Forces all over the world. As lead trainer on the course, he trained over 100 negotiators from the UK, the United Nations, the FBI, and from a wide variety of other countries. Since his retirement he has been asked to deliver courses across England and to Lecture in Sweden and New York.

    His main interest is in the development of Communications in all fields and he is currently engaged in research to uncover a method of teaching that will ensure the students retain all the information delivered rather than some of it.

    BA (Distinction) History
    Accredited Trainer of Identification of Micro-expressions
    Neuro-Linguistic Programming Practitioner
    Police Accredited Trainer
    Level 5 Interview practitioner and trainer
    Hostage negotiator and trainer



    Centro Internacional de Inteligencia, SA de CV

    Cuauhtémoc 93, Col. Tizapán
    Mexico, DF, 01090

    VisualEmotion LLC

    New Jersey, USA
    (p) 201.374.1007
    (f) 201.385.9227

    Christine Gagnon, Nonverbal Communication Consulting Firm


    The Body Language Institute

    Washington DC, USA
    202.505.BLI1 (2541)


    KNSM-Laan 557
    1019 LD Amsterdam
    M. +31 (0)6 506 778 94
    E. info@forinterviewing.nl

    A special thanks to the following establishments for their support of the Institute:
    Aspira Continuing Education
    The Double Eagle Resort and Spa



    Institute of Analytic Interviewing is dedicated to excellence in training and is committed to teaching the latest skills that have proven to work in the field and are supported by scientific research. It is the basic tenant of IAI to teach each and every participant in our course to find the TRUTH. Analytic Interviewing is a tried and true technique to achieve the best results.

    The Institute is proud to have served a variety of clients. Here is a sampling of our client list. If you are interested in our training courses please contact us at 1-925-381-5778.

    • California Department of Justice, Bureau of Investigations
    • California Highway Patrol
    • The State of California Inspector General's Office
    • United States Embassy Consul
    • Bureau of Alcohol, Tobacco and Firearms (ATF)
    • Los Angeles County Sheriff’s Department
    • Oakland, California Police Department
    • Federal Law Enforcement Training Center (FLETC)
    • Central Intelligence Agency (CIA)
    • Department of State (Foreign Service Institute)
    • United States Marine Corps
    • National Counter Intelligence Executive (NCIX)
    • The US Department of Defense, Defense Intelligence Agency
    • The Alameda and Contra Costa County, California BAR Associations
    • AMD Corporation, Security
    • New York Corporate Investment Firms

    International Clients

    • Queensland Police
    • Australian Federal Police and Customs Service
    • New Scotland Yard/London Metropolitan Police
    • National Crime Facility – Bramshill
    • The UK Serious Organized Crime Agency
    • Belgium National Police
    • Amsterdam Police
    • The Mexican National Police Agency
    • The Inspector General's Office for the State of Mexico
    • The Singapore Police
    • The Hong Kong Police
    • The University of Hong Kong, School of Criminology
    • Bond University, Department of Criminology


    Train the Trainer - Analytic Interviewing Certification

    When: April 30 to May 11, 2012
    Where: Double Eagle Resort, June Lake, CA

    Analytic Interviewing – Certification & Train the Trainer 2012

    When: April 30 to May 11, 2012
    Where: Double Eagle Resort, June Lake, CA

    Analytic Interviewing is a dynamic multi-dimensional system of questioning and eliciting the truth from suspects, witnesses and any other subject of interest. The techniques taught in the analytic interviewing course are built upon over 40 years of scientific research and validation through real-life application by professionals such as law enforcement, regulatory inspectors, attorneys, intelligence agents and investigators.

    Now you can learn and teach the same techniques that the best investigators and interrogators have been using for decades!!

    During the two week course, through hands on instruction, students learn the techniques of interviewing and detecting deception while building the skills of observation, rapport building, understanding of behavioral cues, question formulation and interview preparation. The mastering of these techniques will provide the interviewer with the expertise to be his or her own Lie Detector.

    Upon completion of the course, students will understand the principles of Analytic Interviewing and be able to:

    • Establish and maintain rapport with others
    • Understand and read another person's nonverbal communication and masked signs of emotion
    • Recognize signs of deception
    • Maximize the completeness and accuracy of memory recall from witnesses and victims
    • Lean how to formulate questions and when to ask them
    • Motivate individuals to tell the truth

    If you are a professional trainer or work in a professional field where interviewing and finding the truth is the core of your job you are invited to learn the Analytic Interviewing System developed by James J. Newberry. The Train-the-Trainer course is available only once a year and brings together the top instructors to deliver a dynamic one of a kind course.

    Register now for the two week course offered April 30th – May 11th, 2012 at the Institute of Analytic Interviewing’s official training site, The Double Eagle Resort and Spa, June Lake, California. The cost for the course is $6000 and a 50% non-refundable deposit is required at time of registration to hold your spot. The cost of the course includes all meals, lodging instructional and instructor support materials for the complete two week duration – a $2200 value!

    HURRY spaces are limited! To Register Call 1-925-381-5778 or email iaiamerica146@aol.com

    The Analytic Interviewing course is internationally recognized and taught worldwide to agencies and organizations. The Analytic Interviewing course has been adopted by the Los Angeles Sheriff’s Department, the Oakland PD , The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), the London Metropolitan Police, the Serious Organized Crime Agency in the UK and is currently being taught at a number of federal agencies across the US.

    Core concepts of the Analytic Interviewing course

    Analytic Interviewing incorporates the cognitive interview into the British P.E.A.C.E. model, which when followed provides a framework that enables interviewers to plan, prepare and conduct an open minded, structured and effective interview, that will not contaminate the subject. This is the bedrock of the interview process. The next ingredient in Analytic Interviewing is building rapport to encourage the subject to engage in the interview process and once engaged, using the scientifically proven memory retrieval techniques incorporated in the cognitive interview. The conditions are then in place to utilize the remaining sophisticated techniques taught in Analytic Interviewing and include reading non-verbal signs of communication, identifying hidden signs of emotion and recognizing signs of deception. Although, each of these subjects can be taught as an independent module, when combined, they make for a very powerful interviewing model.

    The Cognitive Interview

    The CI was developed by Drs. Geiselman and Fisher for use with co-operative witnesses and victims of crime. However, the basic protocol of the CI has been shown highly effective in interviewing potential suspects. The CI is designed to elicit large amounts of information from subjects, whether truthful or deceptive. Elements of the CI protocol, such as reverse order recall, can be used to highlight indicators of deception such as body language cues.

    P.E.A.C.E. Model

    • Planning & Preparation
    • Engage and Explain
    • Account, Clarification, and Challenge
    • Closure
    • Evaluation

    Building Rapport and Maintaining Control

    The role of rapport in the interview process is one of the most important building blocks to eliciting information and finding the truth. Research in the 1970’s discovered that the really successful therapists had great rapport with their patients. This success has been replicated in other professions where interviewing plays a pivotal role.

    Reading People

    Understanding the motivation and intent behind potential sources of information can give insight into the assessment of the individual and the interview process. This should not be seen as straightforward, given the range of factors that may be driving the individual. There is an on-going need for assessment. Such motivating factors will range anywhere from the malevolent driven by revenge or greed, to the more benevolent driven by a sense of justice or patriotism.

    Signs of Deception

    The training program teaches the handler to read and understand signs of hidden emotions as well as verbal and behavioral leakage that will enable him or her to better assess the accuracy and truthfulness of the informant and the information. Subtle emotional expressions, universal across cultural lines, are taught to prepare students to accurately assess the source, as well as potentially violent or difficult interactions.

    To Register Call 1-925-381-5778 or email iaiamerica146@aol.com


    The art or process of elicitation is experienced in this course. The word “experienced” is used because that is what the student called upon to do, experience through hands-on training. Through this method of learning, each individual student is asked to subject himself to sensitive personal issues and to experience the feelings like those of any person being interviewed or interrogated.

    Through this experience, students gain insight into the behavioral responses of others and learn to read the symptoms they project. None of this is done to embarrass or offend any individual, but to enhance awareness.

    To successfully learn to become a better interviewer, each student must participate in the training. The manual is designed to assist individuals in practicing what they have experienced and learned.

    **Students will be require to complete a pre-course reading assignment. Upon course registration you will be given the assignment.

    The Institute currently has nstructors throughout the United States, Europe and Australia at its disposal. The Analytic Interview Course has been adopted by the Los Angeles County Sheriff's Department, theOakland, California Police Department, and the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), the London Metropolitan Police, and the Serious Organized Crime Agency in the UK.

    80 Hour Training Schedule

    The Institute of Analytic Interviewing conducts an 80-hour train the trainer course at the Double Eagle Resort and Spa located at June Lake, California. The cost is $6000.00 per student. The cost includes lodging and meals and all training material. There are no royalties associated with this training. The agencies are free to put their logo on the manual. Those students not associated with a government agency will be required to sign a licensing agreement and pay a 10% royalty off each course.

    Objectives: The students will learn the principles of Analytic Interviewing and how to give instructions in those principles tailored to their agency’s needs as well as the ability to give instruction in the 40 hour Analytic Interviewing Course.

    • The student will learn to recognize signs of deception.
    • The student will learn to recognize hidden signs of emotion and how to use that ability to enhance rapport and find the truth.
    • The student will learn to recognize personality traits and how to interview subjects based on those traits.
    • The student will learn how memory works and how to obtain the maximum amount of truthful information from witnesses.
    • The student will learn how to use the skills learned in Analytic Interviewing to recruit sources of information and evaluate the information obtained.
    • The student will learn the ability to train others in Analytic Interviewing and tailor that training to fit the need of the individual, i.e. undercover agents; case officers; homicide detectives, etc.

    Each student will be required to teach a segment of the training material and will be evaluated on his or her ability to teach. Each student will be instructed on how to develop lesson plans and course outlines. Instructor manuals will be provided to each student to include CD necessary to conduct the 40-hour course.

    About the Institute of Analytic Interviewing

    The Institute of Analytic Interviewing is dedicated to excellence in training. Its instructors are committed to teaching professional investigators and intelligence officers the latest skills proven effective in the field. It is a basic tenet that the primary job of investigators is to find the truth. It is the responsibility of every instructor and every student to uphold this premise. The members of the institute are dedicated to changing the mind set of law enforcement from that of getting a confession to finding the truth.

    The Institute has over 20 core instructors worldwide. The Train the Trainer course available only once a year brings together a select group of top instructors to deliver a dynamic and multi-dimensional experience.

    Press and Publication

    Detecting Deception
    The Body Language Institute recently held a course on Detecting Deception with J.J. Newberry, a world-renowned expert in detecting deception and founder of The Institute of Analytical Interviewing...
    Read More

    Secrets of Special Agents
    James (J.J.) Newberry was the street agent on the case, in charge of the ATF task force on gangs in the East Bay...
    Read More

    Can You Tell Who's Lying to You?
    According to the Lie Detector Guru, former Federal Agent and Police trainer J.J. Newberry there are certain signs to look for that reveals untruth...
    Read More

    How to Catch a Lying Boss
    "About 4 percent of people are accomplished liars and they can do it well," said ex-federal agent J.J. Newberry. "Watch them carefully, and then when they don't expect it, ask them one question that they are not prepared to answer to trip them up."...
    Read More

    Analytic Interviewing
    Analytic Interviewing is about gleaning information that most people tend to overlook. From gestures of discomfort to hidden signs of emotion and language inconsistencies, the analytic interview process is about putting behavioral clues into a larger context of interviewing...
    Read More


    IAI America

    Institute of Analytic Interviewing
    PO Box 485
    Mountain Ranch, CA 95246

    Phone: 1-925-381-5778
    Email: info@analyticinterviewing.org

    IAI Latin America

    IAI Europe


    Our Mission

    The Institute of Analytic Interviewing is dedicated to excellence in training and it’s instructors are committed to teaching the latest skills that have proven to work in the field and are supported by scientific research. It is the basic tenent of the course for the instructors to instill in the students that the primary job of the investigator is to find the TRUTH and it is the primary responsibility of every instructor and student to uphold that belief.

    Please review the below link. If you have watched the Television show “Lie To Me.” This will give you some interesting reading on the tools used in the show.

    Fib expert tells the truth about “Lie to Me”